Phool Studio
Customer Care

Care
Instructions

Natural dyes are alive — they deepen, soften, and evolve with every wash. With the right care, your Phool Studio piece will age beautifully, developing a patina that makes it entirely your own.

Washing & Drying

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Cold Water Only

Always wash in cold water (below 30°C). Hot water accelerates colour loss and can cause natural fibres to shrink irreversibly.

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Hand Wash or Delicate Cycle

Hand washing is strongly preferred. If machine washing, use the delicate or gentle cycle in a mesh laundry bag to protect the fabric from friction.

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Mild, pH-Neutral Detergent

Use a mild, pH-neutral soap or detergent formulated for delicates. Avoid detergents with bleach, optical brighteners, or enzymes — these strip natural dyes.

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No Soaking

Do not soak naturally dyed garments. Prolonged water exposure causes dye migration. Wash promptly and remove from water as soon as the cycle ends.

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Separate Dark & Light Pieces

Wash naturally dyed garments separately or with like colours for the first few washes. Some natural dye release (crocking) is normal and diminishes over time.

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Air Dry in Shade

Lay flat or hang to dry in shade, away from direct sunlight. UV exposure causes natural dyes to fade significantly. Never use a tumble dryer.

On Natural Colour Evolution

Natural dyes — extracted from flowers, roots, bark, and minerals — are inherently different from synthetic dyes. They shift subtly over time with washing and light exposure. Some colours deepen; others soften into gentler hues.

This is not a defect — it is the nature of plant colour. We encourage you to view this evolution as part of the garment's story.

By Fabric Type

FabricWashingDryingIroningNotes
Cotton & KhadiCold hand wash or delicate cycleFlat dry in shadeMedium heat, slightly dampCan soften with each wash. Mild shrinkage (1–2%) expected after first wash.
SilkCold hand wash onlyRolled in a towel, then flat dryLow heat with a pressing clothNever wring or twist. Do not hang — silk stretches when wet.
LinenCold hand wash or delicate cycleFlat dry or hang in shadeMedium-high heat, dampNatural creasing is part of linen's character. Embrace the lived-in look.
ChanderiCold hand wash onlyFlat dry in shadeLow heat with pressing clothDelicate weave — handle with care. Avoid rubbing or scrubbing.

Storage

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Fold, don't hang silk

Hanging silk garments causes the fabric to stretch and distort over time. Fold and store flat or in a padded box.

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Breathable storage

Store in cotton muslin bags rather than plastic. Natural fibres need to breathe — plastic traps moisture and can cause yellowing or mildew.

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Away from light

Long-term storage should be in a cool, dark drawer or wardrobe. Avoid open shelving exposed to sunlight or artificial UV light.

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Cedar over mothballs

Use cedar blocks or lavender sachets to deter insects. Mothballs contain chemicals that can damage natural dyes and fabric over time.

Have a specific care question?

We know our fabrics — write to us at hello@phoolstudio.in

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