Phool Studio
Customer Care

Care
Instructions

Natural dyes are alive — they deepen, soften, and evolve with every wash. With the right care, your Phool Studio piece will age beautifully, developing a patina that makes it entirely your own.

Washing & Drying

Cold Water Only

Always wash in cold water (below 30°C). Hot water accelerates colour loss and can cause natural fibres to shrink irreversibly.

Hand Wash or Delicate Cycle

Hand washing is strongly preferred. If machine washing, use the delicate or gentle cycle in a mesh laundry bag to protect the fabric from friction.

Mild, pH-Neutral Detergent

Use a mild, pH-neutral soap or detergent formulated for delicates. Avoid detergents with bleach, optical brighteners, or enzymes — these strip natural dyes.

No Soaking

Do not soak naturally dyed garments. Prolonged water exposure causes dye migration. Wash promptly and remove from water as soon as the cycle ends.

Separate Dark & Light Pieces

Wash naturally dyed garments separately or with like colours for the first few washes. Some natural dye release (crocking) is normal and diminishes over time.

Air Dry in Shade

Lay flat or hang to dry in shade, away from direct sunlight. UV exposure causes natural dyes to fade significantly. Never use a tumble dryer.

On Natural Colour Evolution

Natural dyes — extracted from flowers, roots, bark, and minerals — are inherently different from synthetic dyes. They shift subtly over time with washing and light exposure. Some colours deepen; others soften into gentler hues.

This is not a defect — it is the nature of plant colour. We encourage you to view this evolution as part of the garment's story.

By Fabric Type

FabricWashingDryingIroningNotes
Cotton & KhadiCold hand wash or delicate cycleFlat dry in shadeMedium heat, slightly dampCan soften with each wash. Mild shrinkage (1–2%) expected after first wash.
SilkCold hand wash onlyRolled in a towel, then flat dryLow heat with a pressing clothNever wring or twist. Do not hang — silk stretches when wet.
LinenCold hand wash or delicate cycleFlat dry or hang in shadeMedium-high heat, dampNatural creasing is part of linen's character. Embrace the lived-in look.
ChanderiCold hand wash onlyFlat dry in shadeLow heat with pressing clothDelicate weave — handle with care. Avoid rubbing or scrubbing.

Storage

Fold, don't hang silk

Hanging silk garments causes the fabric to stretch and distort over time. Fold and store flat or in a padded box.

Breathable storage

Store in cotton muslin bags rather than plastic. Natural fibres need to breathe — plastic traps moisture and can cause yellowing or mildew.

Away from light

Long-term storage should be in a cool, dark drawer or wardrobe. Avoid open shelving exposed to sunlight or artificial UV light.

Cedar over mothballs

Use cedar blocks or lavender sachets to deter insects. Mothballs contain chemicals that can damage natural dyes and fabric over time.

Have a specific care question?

We know our fabrics — write to us at hello@phoolstudio.in

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